Pricing

How to price your home when selling by owner

Price a FSBO home from recent sold comparables, not asking prices: homes like yours, in your area, sold in the last 60 to 90 days. Adjust for size, condition and features, cross-check with your assessment or a paid appraisal, and if you get little interest in the first one to two weeks, adjust the price.

By Colton Kumar, No Commission System · Last updated

Key points
  • Use sold prices, not list prices.
  • Match type, size, age, finish and area.
  • A paid appraisal is a few hundred dollars and buyers trust it.
  • No calls in week one usually means price.

Step 1: Find 3 to 6 sold comparables

Same property type, similar square footage (within about 10% to 15%), similar age and condition, same neighbourhood, sold in the last 60 to 90 days. Sold data is available from appraisers, some lawyers, provincial land registries and paid data services.

Step 2: Adjust for differences

Add or subtract for a finished basement, garage, renovated kitchen, lot size, view or busy road. Be honest about condition.

Step 3: Cross-check

Compare with your property assessment and consider a paid appraisal. An appraisal also gives buyers and lenders confidence.

Step 4: Watch the first two weeks

Lots of calls but no offers usually means the home doesn't match the photos or price. Few calls usually means price or ad visibility. A financing header increases the number of callers so you get clearer feedback faster.

A note on our role

We don't value homes or set prices. For a professional opinion of value, hire an appraiser. Colton can answer questions about how pricing interacts with private financing.

Sell it yourself, with more buyers calling

Add the private-financing header to your ad and let our private lender qualify the buyers the banks turn away. No commission, no contract, no obligation. Listing takes about 5 minutes.

Frequently asked questions

How do I find out what my house is worth without a realtor?

Look at homes like yours that sold in the last 60 to 90 days, adjust for differences, and cross-check with your assessment or a paid appraisal.

Should I get an appraisal before selling privately?

It's often worth it. An appraisal costs a few hundred dollars and gives you and buyers an independent opinion of value.

What if nobody calls about my house?

Check price first, then your ad. Adding a private-financing header brings in buyers the banks turn away, so more people call.

Related guides

General information for Canadian home sellers, not legal, tax or financial advice. Rules and fees change, so confirm the details with a real estate lawyer in your province before you sell.